Mohamed Alabbar, the founder of the international development group Eagle Hills, has introduced a novel partnership framework aimed at landowners in Ulcinj. This initiative suggests the establishment of a joint development company, diverging from conventional practices of outright land purchases or leases for upcoming tourism and real estate ventures along Montenegro’s coastline. This shift towards a cooperative investment model seeks to align the interests of both investors and local property owners.
The proposed structure involves forming a joint company that would oversee development projects collectively. In this arrangement, landowners would contribute their properties as equity while Eagle Hills would supply capital, development expertise, and project management. This model allows local owners to maintain a stake in the project rather than relinquishing ownership through sales or long-term leases.
Representatives from Eagle Hills emphasize that this partnership approach aims to foster shared economic interests between investors and the local community, thereby preventing scenarios where landowners lose their property rights. By participating in this model, landowners could benefit from the long-term value generated by tourism developments.
This proposal emerges amidst ongoing dialogues regarding significant tourism investments in the Velika Plaža area, which is recognized as one of the longest sandy beaches along the Adriatic. This location is frequently cited as a prime opportunity for enhancing Montenegro’s tourism sector. Previous discussions between Alabbar and local stakeholders have indicated that various investment structures are being considered, including partnerships supported by financial guarantees instead of direct land acquisition.
Under this proposed framework, landowners would effectively assume shareholder roles within the development company, enabling them to reap future project revenues while retaining some control over their properties. Such collaborative models are often employed in extensive tourism developments where fragmented land ownership complicates direct purchases or raises political sensitivities.
The Ulcinj area is regarded as one of Montenegro’s last significant undeveloped coastal regions with considerable tourism potential. Discussions surrounding projects in this locality have typically focused on upscale resort developments, eco-tourism initiatives, and integrated tourism infrastructure that could elevate the region’s status as a major Adriatic destination.
Eagle Hills has established a reputation for large-scale real estate and tourism projects across multiple countries, including notable developments in Dubai, Abu Dhabi, Serbia, and Albania. The firm primarily targets waterfront urban developments, luxury tourism complexes, and mixed-use real estate that combines hotels, residential units, and commercial spaces.
The discussions regarding potential investments in Ulcinj have sparked both enthusiasm and controversy. Proponents argue that large-scale tourism initiatives could enhance infrastructure, generate employment opportunities, and elevate international awareness of the region. However, critics raise concerns about environmental impacts, land ownership complexities, and the sustainability of extensive coastal developments.
By advocating for a joint-company structure rather than traditional land acquisitions, Eagle Hills appears to be addressing some of these apprehensions while garnering broader support among local stakeholders. This partnership model could enable landowners to directly share in the economic advantages of tourism development while alleviating tensions related to foreign ownership of coastal lands.
The ongoing consultations with landowners are part of a wider effort to define future investment projects in Ulcinj. While it remains uncertain if this joint-company model will receive adequate backing from property owners, it reflects an emerging trend towards collaborative investment frameworks in substantial tourism developments—particularly in areas where land ownership is dispersed among local residents.



