Tivat, Montenegro, had 1,947 registered visitors in accommodation facilities in an early-November 2026 snapshot, down 14% from the corresponding point in 2025, according to figures released by the Tivat Tourism Organisation. The hotel visitor count fell 29%, underscoring the challenge of sustaining hospitality demand beyond the summer season.
Visitor numbers by accommodation type
Foreign tourists accounted for 1,898 of the visitors, while 49 were domestic. The largest foreign visitor groups came from Russia, Serbia and Türkiye.
Private accommodation hosted 1,721 visitors, 11% fewer than at the comparable point in 2025. Hotels hosted 226 visitors, down 29% from the same period last year.
The count records registered tourists present at a particular point in time. It is not a tally of cumulative arrivals or overnight stays, and it does not measure hotel occupancy against available room capacity.
Summer turnover and year-round demand
Montenegro’s statistics office reported that accommodation and food-service turnover rose 20.8% year on year in the third quarter of 2026. That comparison covers July to September against the same quarter of 2025, while the Tivat figures are an early-November snapshot of visitor numbers. The measures cover different periods and variables, so they do not establish a direct contradiction.
The figures show how stronger summer business activity can coexist with weaker demand outside the main tourism season. Tivat combines conventional coastal tourism with higher-value marina, residential and hospitality activity.
Hotels face fixed costs for personnel, utilities, maintenance and property operations, making off-season occupancy important to annual profitability. Private accommodation providers may have more flexibility to reduce operating costs when demand is low.
Air connectivity, extended-stay visitors, business tourism and year-round hospitality services are among the factors highlighted for sustaining demand. Monthly overnight stays, hotel room occupancy, revenue per available room and winter flight capacity offer more useful measures of year-round performance than isolated visitor counts.
Montenegro continues to benefit from substantial summer demand, while improving year-round use of existing accommodation remains a challenge for operators and investors.
