Demolition of the former Piva hotel in Plužine was completed on 5 November, clearing the site for a replacement hotel and marking the start of physical redevelopment. Plužine Mayor Slobodan Delić confirmed the demolition was part of preparations to build a new hotel.
The investment is associated with Serbian basketball player Bogdan Bogdanović and his family, who purchased the property in 2019. The replacement building is expected to have a larger footprint and a different architectural design than the former hotel, but its final room count and construction schedule have not been disclosed.
The former hotel stopped regular operations in 2011 and remained unused for an extended period. Clearing the site marks a more concrete project milestone than earlier statements about possible redevelopment, although the investor has not disclosed a verified investment amount, construction financing agreement or opening date.
The hotel could add accommodation around Piva Lake and the surrounding mountains and nature-based attractions. Northern Montenegro has tourism potential but is less commercially developed than the Adriatic coast. Additional rooms could bring business to local restaurants, outdoor tourism operators, guides and transport providers.
The project’s economic value will depend on the hotel’s eventual scale, the length of its operating season and its ability to attract visitors outside short summer periods. Operating in a relatively small tourism market also carries commercial risk, as year-round occupancy may be difficult to establish.
The next steps are confirmation of the building design, obtaining the required construction authorisations and starting structural construction. The project could add to Plužine’s tourism infrastructure, but its full economic significance cannot yet be quantified.
