The One&Only Portonovi resort, located on the picturesque Bay of Kotor, has been awarded a prestigious five-star rating in the 2026 Forbes Travel Guide Star Awards. This recognition places Montenegro firmly on the global map of elite luxury hotel destinations, marking it as the only resort in the region to achieve this top-tier rating this year. The accolade highlights the resort’s commitment to exceptional service, bespoke guest experiences, and high standards of luxury accommodation.
Forbes Travel Guide is recognized worldwide as a leading authority in hospitality ratings, conferring its coveted five-star designation only after extensive anonymous inspections that assess numerous criteria including service quality, guest experience, facilities, design, safety, and personalized attention. Properties that earn this distinction are regarded as among the finest luxury hotels globally.
The success of One&Only Portonovi underscores its dedication to a service model that harmonizes contemporary elegance with the natural beauty and cultural richness of the Adriatic coast. Situated in Montenegro’s UNESCO-protected Boka Bay, the resort features spacious guest rooms, suites, and private villas equipped with premium amenities. It also provides direct access to a private beach and a curated array of dining, wellness, and cultural experiences aimed at international luxury travelers.
A key highlight of the resort is Chenot Espace, an expansive wellness facility that integrates advanced health diagnostics with personalized treatment plans and scientifically supported programs focused on preventive health and vitality. This wellness offering has also received recognition from Forbes with a separate four-star rating, reinforcing the resort’s holistic approach to luxury hospitality.
The five-star designation from Forbes Travel Guide is widely acknowledged within the global travel industry as a benchmark for extraordinary service consistency and guest satisfaction. The inclusion of Montenegro in the elite 2026 list—covering over 100 countries—reflects evolving trends in luxury tourism that favor smaller, immersive destinations over traditional urban centers and coastal hubs.
For Montenegro, the five-star status of One&Only Portonovi serves as more than just an endorsement of quality; it acts as a strategic signal for tourism development. This recognition enhances the country’s competitiveness within the high-end travel market and is likely to attract affluent visitors whose spending habits significantly exceed those of average tourists. As luxury travel diversifies with a growing demand for tailored experiences in scenic and culturally rich locales, Montenegro’s presence in this niche—supported by internationally recognized properties—could lead to increased average revenue per available room (RevPAR) and broader growth across hospitality and related sectors.
As global tourism markets continue to recover and refine their strategies, Montenegro’s ability to showcase properties that meet stringent global luxury standards like those set by Forbes Travel Guide bodes well for attracting inbound investment. This positioning enhances the country’s appeal as a premium destination within Europe’s southern tourism landscape.
