Approximately 23,000 tourists were staying in hotels across Montenegro, representing a 33% increase compared with the same period a year earlier, according to unofficial figures from local tourism organisations reported by national broadcaster RTCG.
The total number of visitors present in the country across all types of accommodation stood at around 43,000, up 20% year on year. The hotel figure is included in this national total and should not be counted separately.
The largest numbers of tourists were reported in Budva, Herceg Novi, Ulcinj and Podgorica.
The figures provide a snapshot of accommodation demand during the autumn shoulder season. They do not represent total monthly arrivals, hotel overnight stays or average room occupancy, and cannot establish the trend for the entire month without additional data.
For hotel operators, extending activity beyond the summer peak involves managing fixed costs, including property expenses, energy, maintenance, management salaries and infrastructure. Additional autumn bookings can improve the use of existing facilities, although the financial effect also depends on staffing requirements and heating costs.
Demand outside the main beach season can be supported by meetings, events, wellness services and direct air connections, alongside traditional leisure tourism. For investors, the distribution of additional visitors across hotels and destinations is an important consideration. Growth concentrated in a limited number of properties would have a different effect from a broader increase across the accommodation market.
Room rates are another relevant indicator. Higher visitor numbers achieved through substantial discounts may increase occupancy without producing a corresponding improvement in cash flow. Tourism performance during the remaining autumn and winter months will provide further evidence of whether Montenegro can extend demand beyond the summer season and maintain a more consistent level of activity across its hospitality sector.
