Tivat recorded 10,323 officially registered tourists in the latest local count, representing an 11% increase compared with the same period of 2025 and an 8% rise from 2024, with foreign visitors accounting for 98.8% of all registered guests. Private accommodation remained the municipality’s largest accommodation segment, hosting 8,307 guests, an increase of around 7% compared with a year earlier.
Hotels accommodated 1,824 guests, recording substantially faster growth than the private accommodation sector, with guest numbers rising 33% compared with 2025 and 56% compared with 2024.
Serbia remained Tivat’s largest source market with 2,886 guests, followed by Russia with 1,316.
Tivat has developed from a small coastal town centred around its airport into a luxury tourism and residential destination connected to the wider Bay of Kotor. Marina developments, international hotels and high-end residential projects have increased the municipality’s profile among higher-spending visitors. The latest hotel occupancy figures indicate continued demand for higher-category accommodation. Hotel operators are positioned to support tourism through organised services, recorded room revenue and formal employment, while also providing capacity for events, conferences, wellness programmes and marina-related tourism.
Private accommodation continued to account for more than four times as many registered visitors as hotels, providing an important source of household income while increasing demand for housing, parking, waste management and municipal utility services. The high share of international visitors leaves Tivat dependent on external markets and aviation connectivity, making occupancy levels sensitive to flight disruptions, changes in regional demand and geopolitical developments affecting key source markets.
The municipality’s tourism market continues to rely on demand from Serbia, while visitors from Western Europe, North America and the Middle East are more closely associated with air connections, premium accommodation and marina activity.
As visitor numbers continue to increase, transport and municipal infrastructure remain key capacity constraints. Tivat’s airport and the local road network experience significant congestion during the summer season, while accommodation providers remain dependent on public infrastructure investment to support further tourism growth.
