Montenegro recorded approximately €1.48 billion in tourism revenue and 15.37 million overnight stays in 2025, with both indicators above their pre-pandemic levels but below the targets…
Browsing: tourism strategy
Montenegro’s economic landscape is increasingly intertwined with its aviation sector, particularly as the country aims to enhance its tourism strategy. In the first quarter of 2026,…
As Montenegro prepares for the summer 2026 season, the country’s tourism strategy is shifting towards a proactive model characterized by an extensive calendar of festivals and…
The Montenegrin government has allocated €1.5 million in public funding to support the establishment of the “EXIT to Montenegro” platform, aiming to elevate the country’s profile…
The municipality of Žabljak is embarking on a new local tourism development strategy aimed at boosting its competitiveness and establishing a sustainable year-round tourism model. This…
Montenegro’s tourism sector is navigating a complex landscape as it aims to transition from volume-based tourism to a high-end, value-driven approach. This strategic pivot emphasizes attracting…
Montenegro is preparing for the upcoming tourism season with heightened ambitions and realistic expectations, while also being aware of the limitations imposed by budget constraints. The…
