Stari Bar is emerging as a distinctive economic player in Montenegro, serving as a cultural-agricultural tourism node that contrasts with the predominant beach tourism in the region. This inland-coastal area, rich in historic ruins and olive groves, is attracting visitors who are interested in slow tourism and authentic experiences.
Tourists typically stay for an average of 1–2 nights, spending between €100 and €140 daily. This spending is largely driven by guided heritage tours, local gastronomy, and the purchase of traditional products. Notably, Stari Bar boasts a local retention rate exceeding 70 percent, which is among the highest for settlements adjacent to coastal areas, attributed to strong local ownership.
The employment landscape in Stari Bar is characterized by modest scale but high-quality opportunities. Tourism here supports various family-run enterprises, food production, guiding services, and crafts. Monthly net incomes for workers in this sector range from €900 to €1,200, with less seasonal fluctuation compared to regions heavily reliant on beach tourism.
While the fiscal impact of tourism in Stari Bar is relatively small, it is efficient and generates high local value. The area complements rather than competes with coastal resorts, enhancing the overall tourism offering in Montenegro. However, challenges remain regarding access, signage, and visitor facilities. To address these issues, targeted public capital expenditures ranging from €6 million to €10 million could significantly enhance the area’s performance while preserving its unique character.
