Montenegro is intensifying its efforts to join the European Union by 2028, transitioning from a primarily diplomatic approach to one focused on economic execution. This shift emphasizes the need for the country to align its legal frameworks and institutional reforms with a robust private-sector economy. Branko Mitrović, president of the Foreign Investors Council, has highlighted that EU membership will initiate a more competitive environment for capital, productivity, and investor confidence rather than mark the end of Montenegro’s reform journey.
The current economic landscape reveals significant challenges, with Montenegro’s gross domestic product (GDP) per capita at approximately 54% of the EU average. This statistic underscores that mere accession will not suffice for economic convergence; instead, there is an urgent requirement for enhanced productive activities and a more substantial corporate base. The country must also address existing administrative barriers that hinder investment decisions and project execution.
Mitrović pointed out that to approach the EU average, Montenegro must nearly double its economic activity. This entails not just increasing consumption or tourism revenue but fostering an environment conducive to higher-value services, infrastructure projects, energy investments, and digital transformation. The political timing of this message is crucial as Montenegro seeks to position itself as a leader in the EU enlargement process while simultaneously confronting its economic disparities.
International companies play a pivotal role in Montenegro’s economy, contributing around 21% to national GDP and employing nearly 6,000 individuals. Their insights into regulatory challenges and investment risks are vital for shaping the country’s growth model. Despite a reported GDP of €7.645 billion in 2024 and a real growth rate of 3.2%, these figures fall short of what is necessary for rapid convergence with EU standards.
The International Monetary Fund (IMF) forecasts moderate growth in the low 3% range for the medium term, alongside inflation and fiscal pressures that require careful management. Mitrović’s call for accelerated reform reflects a broader concern that current growth rates lack the structural strength needed for swift alignment with EU benchmarks.
Investors have consistently flagged business barriers familiar across the Western Balkans, including slow permit processes, inconsistent rule implementation, and insufficient digitalization of public services. These issues are particularly pressing in Montenegro due to its small domestic market, where delays or legal uncertainties can significantly alter project viability.
Retaining existing foreign investors is as critical as attracting new ones. Companies already operating in Montenegro are often best positioned to expand their investments due to their market familiarity and local presence. Thus, reform should focus on expediting permit approvals, resolving disputes efficiently, enhancing infrastructure connectivity, and ensuring a skilled labor force.
While EU accession promises broader institutional frameworks and market access, it cannot replace the necessity for effective execution on the ground. Investors will evaluate Montenegro based on risk factors and operational capacity; thus, administrative efficiency is crucial. A streamlined process can transform Montenegro’s small size from a potential disadvantage into an asset.
The economic transition requires moving away from a consumption-driven model toward a diversified investment portfolio that includes energy infrastructure, logistics enhancements, airport modernization, digital services, and green transition initiatives. Achieving this requires long-term capital investments predicated on institutional trust.
Addressing administrative bottlenecks is not merely a technical challenge but part of a broader convergence strategy essential for reducing capital costs. Unresolved delays impose hidden taxes on growth that can deter potential investors.
Montenegro’s path toward EU membership has generated significant political visibility; however, translating this visibility into actionable reforms remains imperative. The country must demonstrate its commitment to creating transparent public procedures and predictable regulatory environments that align with its aspirations for EU integration.
Mitrović’s remarks should be interpreted as part of an agenda aimed at fostering growth rather than mere criticism. To approach EU standards effectively, Montenegro must integrate its business environment into the accession process itself. Success will hinge not solely on negotiations in Brussels but also on improvements within local governance structures that influence capital flow.
The opportunity presented by potential EU membership is significant but contingent upon Montenegro’s ability to leverage the pre-accession period for meaningful investment facilitation reforms. The figure of 54% of the EU average serves not only as an indicator of current development gaps but also as a clear benchmark for necessary reforms moving forward.



