Mojkovac, traditionally known as a transport and forestry corridor in Montenegro, is undergoing a significant transformation as it positions itself as a key player in eco-industrial tourism. This shift is marked by the municipality’s strategic focus on enhancing its appeal as a gateway for visitors, integrating eco-tourism, river activities, and light industrial services.
The region’s tourism potential is significantly bolstered by its proximity to Biogradska Gora National Park, the Tara River corridor, and lush forested areas that offer opportunities for hiking, cycling, fly-fishing, and soft adventure tourism. Unlike the high-altitude destination of Žabljak, Mojkovac’s strength lies in its accessibility and ability to attract transition tourists traveling between major locations such as Podgorica, Kolašin, and Durmitor.
Visitor stays in Mojkovac typically range from 1 to 2 nights, with an upward trend in frequency noted. This results in a tourism model characterized by high flow but lower volume. Daily spending by tourists averages between €90 and €130, which is less than what is seen in deeper-stay mountain resorts; however, this spending generates substantial economic benefits for local food services, transportation, and small accommodations. The municipality retains an estimated 60 to 65 percent of tourism spending, significantly higher than coastal averages.
The employment landscape in Mojkovac reflects a hybrid model where tourism supports various sectors including guiding, accommodation, food services, logistics, maintenance, and small manufacturing linked to transport activities. Net wages for workers in tourism-related jobs typically range from €800 to €1,100, with greater stability compared to seasonal employment due to consistent year-round transit demand.
From a fiscal standpoint, Mojkovac enjoys a diversified revenue structure. While tourism does not dominate the local economy, it contributes incrementally to municipal revenues through accommodation fees, service licensing, and VAT returns. Even modest growth in tourism can enhance local revenues by approximately 10 to 15 percent over a medium-term period.
However, the municipality faces challenges related to its identity as a tourist destination. Without targeted investments in river access, trail infrastructure, and branded eco-tourism initiatives, Mojkovac risks remaining merely a transit point. An estimated public capital expenditure of €10 to €15 million could be pivotal in repositioning Mojkovac as the logistical backbone of northern Montenegro’s tourism sector rather than just a peripheral stop along the way.
