Montenegro’s tourism sector has expressed cautious optimism for the summer season after a slight decline in key indicators during the first seven months of 2025, according to Ranko Jovović, President of the Tourism and Hospitality Committee of the Montenegrin Chamber of Commerce (PKCG).
From January to July, Montenegro recorded 1.5 million tourist arrivals, up 4.3% compared to 2024, but total overnight stays dropped by 4.3% over the same period. Jovović emphasized the need for measures to maintain competitiveness, including reviewing fiscal policies, improving promotion, extending the tourist season, enhancing air access and transport infrastructure, and addressing persistent challenges such as cleanliness, noise, informal economy, and staffing shortages.
Airport data indicate a 5% increase in aircraft traffic during the first eight months of the year. Business representatives warned that preparations for the winter season may already be delayed and called for addressing longstanding issues like infrastructure, artificial snow, and parking.
Berane municipality officials highlighted the low development of local tourism potential and announced collaboration with the World Bank to create a clear tourism development strategy, focusing on infrastructure, mountain access, and investments in tourism and agriculture.
Tourism Organization Berane reported over 4,000 visitors and 9,000 overnight stays by August, showing growth but underscoring the need to increase visitor stay durations. The area’s potential for sports tourism was noted, with interest already expressed by organizations from the UK.
National Parks Montenegro reported 80,920 visitors to Biogradska Gora National Park, with challenges including limited parking, illegal construction, and environmental pressures. Stakeholders stressed sustainable development for Bjelasica Mountain, highlighting the need for adequate tourism infrastructure to make it a competitive destination.
The Ministry of Tourism confirmed a 4% increase in tourist arrivals in collective accommodation, despite a slight 0.45% decline in overnight stays, noting growing numbers of visitors from distant markets like China, Azerbaijan, and Israel, which necessitates diversification of Montenegro’s tourism offerings.
