Recent data from the Tourist Organization of Ulcinj indicates a slight decline in both tourist arrivals and overnight stays compared to 2023, particularly in June and July. This downturn is attributed to several factors, including global events, rising costs and inflation. Additionally, the easing of visa requirements for Kosovo has provided Kosovars with more travel options, affecting the local tourism dynamics.
Nedžad Hasanaga, owner of the “Nobel” hotel, remains positive about the season. He underscores the importance of exceptional hospitality and service quality in drawing visitors. Hasanaga believes Ulcinj, with its diverse attractions, has the potential to attract tourists throughout the year and offer them a memorable vacation.
The Tourist Organization of Ulcinj acknowledges the drop in visitor numbers and overnight stays, particularly in the summer months. They highlight that similar trends are being observed in other destinations across Montenegro and the region, including Albania and Croatia.
Factors contributing to the decline include the current global situation, inflation, and rising prices. The recent visa liberalization for Kosovo has also played a role, as it has allowed Kosovars to explore other travel destinations.
Despite these challenges, the Tourist Organization has actively promoted Ulcinj’s offerings. Their efforts included participating in international fairs, organizing various events, and officially launching the summer season during the May Day holidays. Events such as “Pranvera ne Ane te malit,” performances by Kosovo’s “Sota” folklore ensemble, “Bojanovanje,” and the inaugural “Dani lubenice” (Watermelon Days) have received positive responses from both locals and tourists.
The organization has also hosted journalists from Germany, Kosovo and Serbia, as well as a study group from the Czech Republic. Their ongoing promotional activities aim to enhance Ulcinj’s appeal.
Despite significant efforts to ensure a successful season, the organization acknowledges that improvements are always needed. They anticipate a relatively successful peak season, provided favorable weather conditions continue, which could lead to a strong post-season. Upcoming events such as the Book Fair, Okra Days, International Souvenir Fair, Old Timer Fest, Bird Salt Festival, and Artist Colony are expected to boost tourism further.
Common issues faced by Ulcinj include heavy traffic and insufficient parking, challenges typical for small coastal destinations with high visitor volumes during the summer.
The demographics of Ulcinj’s visitors continue to evolve. While regional tourists from Bosnia and Herzegovina, Serbia, Kosovo, and North Macedonia remain prominent, there is a noticeable increase in visitors from Poland, the Czech Republic, Germany, Switzerland, and France. Participation in international fairs has helped attract these visitors.
Hasanaga is confident about the hotel’s year-round operation and its ability to offer a wide range of experiences. He looks forward to a successful season with many satisfied guests and emphasizes the importance of quality service and hospitality. Ulcinj is described as a unique destination, ideal for those seeking a serene and authentic vacation experience, despite having fewer large hotels than in the past.
With a focus on providing excellent food and personalized service, Hasanaga and the Tourist Organization of Ulcinj are committed to continuous improvement and aim to make Ulcinj a top destination for both summer and winter tourism.
