The International Tourism Fair in Belgrade is one of the most significant events for the tourism industry in the region, and visitors from Serbia are traditionally important for Montenegro, said Montenegro’s Minister of Tourism, Simonida Kordić.
The National Tourism Organization of Montenegro (NTO), together with the Ministry of Tourism, local tourist organizations, and the tourism industry, is showcasing a diverse range of offerings at the 46th International Tourism Fair (IFT) in Belgrade.
According to the NTO, this is one of the most significant events in the region, held under the slogan “One ticket, countless worlds,” and it brings together over 400 exhibitors from both domestic and international markets.
The Montenegrin delegation is led by Tourism Minister Simonida Kordić, who emphasized the importance of the fair for promoting Montenegro as an attractive destination.
“The International Tourism Fair in Belgrade is one of the most important events for the tourism industry in the region. Therefore, Montenegro’s presence at this fair is extremely important as it allows us to present our offer to a large number of visitors and strengthen cooperation with key partners in the tourism sector,” Kordić said.
She highlighted the significance of the Serbian and regional markets for Montenegro.
“These markets bring the largest number of tourists who choose Montenegro for their holidays year after year. It is important for us to nurture such markets, and I am pleased that Montenegro is being presented here in such a positive light,” Kordić added.
Nikola Jablan, a member of the NTO Executive Board and Director of the Tourist Organization of the Royal Capital Cetinje, stressed the importance of the regional market for Montenegrin tourism.
“Proximity, good connectivity, and cultural similarities make the region one of the most important markets for Montenegro. It is a pleasure to participate in the Belgrade fair again this year, as it provides an excellent platform for presenting our offer and establishing new business contacts,” Jablan noted.
According to the NTO, there was significant interest at the Montenegrin stand, especially for the holographic display of Pljevlja diatreta, offers for active holidays, summer vacations on the Montenegrin coast, and various events.
“I’ve been coming to Kotor with my family for years, but now we are considering changing the destination, and this time I think it will be Ulcinj. We also found promotional flight tickets here, so expect us this summer,” said one of the visitors.
Another visitor, who hadn’t been to Montenegro in over 20 years, shared that when she stood by the stand and saw all the photographs and promotional materials, she felt like she had returned to a beautiful part of her youth.
“A vacation in Montenegro has to be part of my future plans,” she said.
Visitors to the Montenegrin stand enjoyed a diverse culinary offer, musical performances, and activities for children.
Additionally, visitors had the opportunity to learn about special fair discounts on tourist arrangements, promotional flight prices on Air Montenegro for the Belgrade-Podgorica/Tivat route, and participate in a prize draw by the company One to win interesting gifts.
In addition to the NTO, the fair features offerings from strategic partners such as One Montenegro, the Budvanska Rivijera hotel group, national carrier Air Montenegro, and local tourist organizations from Gusinje, Berane, Rožaje, Andrijevica, Plav, Žabljak, Mojkovac, Kolašin, Pljevlja, Bijelo Polje, Podgorica, Cetinje, Nikšić, Danilovgrad, Kotor, Tivat, Herceg Novi, Bar, Budva, the Public Enterprise Morsko Dobro, Ski Resorts of Montenegro, Wulfenia Kolašin Hotel, Swiss Hotel and Movenpick.
