The north of Montenegro experienced a record influx of tourists this summer, highlighting both the growing popularity of the region and long-standing challenges in maintaining sustainable, high-quality tourism. While official data show a rise in visits, high occupancy rates, and strong interest in nature-based and adventure activities, local tourism officials point to persistent problems such as a shortage of workers, limited parking, and infrastructure that lags behind the rapid development of destinations.
In Kolašin, tourist numbers in June were up by 10% compared to last year, with July seeing a 25% increase. Attractions such as Biogradska Gora National Park, the Kolašin 1600 ski center, festivals, and a newly opened 19-kilometer hiking trail network have drawn visitors from Israel, France, Germany, the Czech Republic, the region, and Montenegro itself. Popular summer programs include rafting, hiking, cycling, and various cultural and sports events. However, the town faces significant challenges with insufficient parking and a lack of seasonal workers. The municipality has begun addressing the parking issue by securing land for a garage and launching an architectural design competition.
Žabljak also reported a strong start to the season, especially during May holidays and Montenegro’s Statehood Day. The destination attracted visitors primarily from Israel, Germany, France, Serbia, the Netherlands, Poland, and the UK, with a rise in domestic and regional tourists. Adventure tourism remains a key draw, with activities such as hiking, rafting, zip-lining, canyoning, cycling, and paragliding in high demand. The season featured numerous cultural and sports events, but was hindered by road access problems, including blockades, poor alternative routes, and ongoing roadworks.
Both towns face common issues: inadequate parking, a shortage of labor, overcrowding at key attractions, and an increase in unregulated accommodation. Officials warn that without strategic, long-term planning, the rapid growth could strain local systems and damage the natural environment that is central to the region’s appeal.
