Montenegro is showing growing interest in the digital economy and the world of cryptocurrencies, even though its crypto market is still in the early stages of development. According to Sandro Slukan, regional marketing leader for Binance in the Balkans, only around 3 percent of the population in Montenegro uses cryptocurrencies, which is significantly below the regional average. However, this also means there is great potential for rapid growth if the development is properly directed.
The first Binance Community Meetup held in Podgorica recently attracted over 300 participants, showing that many people are eager to learn more and take part in the global digital transformation. Binance used the event to introduce key trends, products, and its vision for building a local Web3 community.
Slukan pointed out that the biggest challenge is the lack of education. Many people are interested but don’t know where to begin. That’s why Binance created Binance Academy, a free educational platform available 24/7 to users of all experience levels.
When asked whether Montenegro could follow the example of Singapore in becoming a digital leader, Slukan said it is entirely possible. Small and flexible economies, like those in the Baltics or Singapore, have successfully positioned themselves on the global stage by embracing innovation. Montenegro has similar potential if it takes a strategic approach that includes regulation, education, and institutional support.
Slukan also said that countries not adapting to digital finance will likely fall behind. The upcoming introduction of the digital euro in Germany is just one example of how quickly the financial landscape is changing. Cryptocurrencies are not just a trend, but a foundational part of the new economy.
Binance supports this development through products like Binance Pay, which allows crypto payments through standard terminals. The company also works with governments to develop national stablecoins, share expertise, and offer access to a global platform with over 270 million users.
While crypto won’t solve all economic problems, Slukan explained that it can open doors for new investment, attract digital nomads, and boost tourism and local spending. These effects can positively influence the budget and job market.
He said the turnout in Podgorica confirmed that there is real interest in crypto in Montenegro. The country also recorded its highest trading volume in the last two years, showing clear growth in activity.
Slukan concluded that smaller countries like Montenegro can act quickly and become regional tech hubs if they take advantage of current momentum. With a young, digitally literate population and a growing tourist economy, the country is well-positioned to benefit from Web3 integration.
His final message to citizens was simple: investing money isn’t necessary right away, but investing time to learn is crucial. Those who understand crypto will be better prepared for future opportunities. Binance offers open access to its educational tools and welcomes everyone to get involved.
