The National Tourism Organization of Montenegro (NTO CG) participated in the annual B2B media event organized by the renowned Belgian agency Glenaki in Brussels. This prestigious event, held on March 17, brought together over 90 media representatives and influencers from Belgium, offering an excellent opportunity to establish new contacts and enhance Montenegro’s visibility in the Belgian market, according to an NTO statement.
The event opened with a presentation on the impact of artificial intelligence (AI) in tourism and the PR sector, delivered by Beatrice Mondalears from the agency. It was emphasized that AI technology should not be feared or seen as a threat, but as a tool that can significantly improve and assist in promoting tourist destinations.
NTO CG representatives held numerous meetings with key media representatives, including Het Laatste Nieuws, Grande.be, Reisgoesting, 7 Dimanche, Fremantle Belgium, and others. These discussions focused on opportunities for long-term cooperation and how Montenegro could be presented as an authentic tourist destination. Media representatives expressed great interest in Montenegro’s natural beauty, cultural heritage, and the many opportunities it offers, showing readiness to promote its diverse offerings to a wider audience. Sophie Allegaert, a journalist from the renowned Belgian newspaper Het Laatste Nieuws, noted that although she had not yet had the opportunity to visit the destination, based on everything she had heard, she was convinced that Montenegro is an emerging star in the Belgian market. “Montenegro has something special that I am sure will captivate Belgian tourists,” Allegaert stated.
This was the 14th edition of the Glenaki Media Workshop, and NTO CG’s activities in the Belgian market continue. The next major event will be the organization of a congress for Belgian tour operators, which will take place in Montenegro from April 24 to 27, as concluded in the statement.
