Hyatt Regency Kotor Bay Resort, part of the prestigious Hyatt corporation, has marked one and a half years of operations in Montenegro, with 2025 representing its first full calendar year of operation. During the summer season, they also celebrated their first anniversary, achieving impressive results that exceeded set goals in terms of both occupancy and service standards.
According to Tamara Radišić, the resort’s marketing director, Hyatt has significantly contributed to positioning Boka Bay and Montenegro on the global map of desirable tourist destinations. With high ratings from guests, employees, and partners, and already full bookings for certain months of the upcoming year, Hyatt Regency Kotor Bay has proven that luxury, quality, and innovation can thrive even in challenging global economic conditions.
Service improvements
“In addition to following global trends, we are also working on setting them, offering guests more than they expect. Our philosophy is focused on continuously improving comfort, luxury, variety of offerings, and the overall experience,” Radišić told Pobjeda. She added that guest needs and expectations have changed due to the global economic situation and new demographic trends caused by increased direct flights and shifts in target markets.
“We were aware that, beyond the first impressions made on guests, members of the World of Hyatt loyalty program, our partners, and even Hyatt Hotels Corporation itself, we needed to meet our own set goals. Our occupancy throughout the year, especially during the season, exceeds what we had aggressively aimed for. However, what’s even more important is that, through significant development projects, we have been able to directly contribute to positioning Boka Bay and Montenegro as one of the world’s most sought-after tourist destinations. In terms of business performance, this is reflected in our high ratings, satisfied guests, employees, and partners, as well as significant occupancy during certain months next year,” said Radišić.
Adapting to challenges
Regarding the challenges posed by the global economic situation and changes in the tourism industry, Radišić noted a shift in guest demand and expectations. “The initial wave of freedom and satisfaction derived from traveling after the pandemic and returning to ‘normal’ has taken on a different level, now influenced by the economic situation, which is changing the profile of both tourist and business visitors. Our plans and working system have overcome these challenges as we continuously monitor and listen to our guests, working tirelessly to ensure they always receive more than expected in terms of comfort, luxury, flavors, activities, and variety. We follow trends, but we also set them,” she explained.
She emphasized that Montenegro had long relied on traditional visitors, but due to events in those countries, there has been a change in the demographics of guests.
“However, this demographic shift has also been influenced by new direct flights and efforts across all levels to offer the destination. The largest increase in guests has come from the UK, followed by Germany, France, Turkey, and the US. Our main goal is to live up to the high reputation of the destination’s beauty, the level Hyatt promises with its name, and the ambiance that Montenegro attracts with its culture, people, historical landmarks, and cuisine,” said Radišić.
Technological advancements and new offerings
The resort is following technological advancements and enhancing operations and communication with guests through innovative solutions. They have introduced new services, activities, and health and wellness offerings, including updates at their Health & Wellbeing Retreat De’Mar Vrmac.
“This fall, we opened a new, modern event hall that offers various possibilities for organizing events for up to 400 people, in addition to our existing restaurant, terrace, and hall capacities. The festive hall, which can be divided into two smaller multifunctional areas, is part of our new complex and is the largest conference hall in the bay,” Radišić noted.
Year-round offerings
She highlighted that the resort has a wide range of offerings throughout the year, not just in the summer.
“Most people would think that autumn and winter, except for the holiday season, are quieter times at our resort, and that may be true when looking at the terraces, beaches, and somewhat reduced occupancy. However, as far as offerings, special programs, and activities are concerned, every Sunday is filled with activities. Autumn has traditionally been dedicated to culinary experiences at our Lighthouse restaurant, where we held an Italian cuisine month in November, and now guests are enjoying the new winter menu, which is not only different in terms of dishes and flavors but is complemented by new cocktails, updates to the wine selection, and, of course, a new restaurant design,” Radišić explained.
In addition, the resort places a strong emphasis on health, wellbeing, and wellness offerings for guests, as well as children’s activities such as chocolate workshops and holiday activities, which are aimed at both guests and employees, as well as the local community.
