A large number of participants had the opportunity to acquire the essential knowledge and skills for successfully managing e-commerce and applying artificial intelligence (AI) in business through the free program “NextGen E-Commerce: Fundamentals of E-Commerce and AI for Digital Entrepreneurs”.
The program was organized by the non-governmental organization (NGO) the Association for E-Commerce of Montenegro.
The director of the NGO, Ivan Bošković, stated that participation in the NextGen E-Commerce Academy allowed attendees to gain concrete knowledge and tools needed for successful operations in the digital environment.
“The program covered all key areas of e-commerce, with particular focus on the use of artificial intelligence, which has become an indispensable factor in every business,” Bošković said.
He added that, due to the overwhelming interest, this was just the first step towards strengthening the capacity for digital entrepreneurship in Montenegro.
“Within the academy, participants took part in interactive lectures and workshops, where they had the opportunity to learn about the legal aspects of online trade, strategies for increasing online sales, improving customer experience, and optimizing business operations,” Bošković explained.
The academy concluded with a ceremonial certificate presentation for all participants who successfully completed the training.
“The knowledge gained will enable participants to immediately apply it to their online businesses, contributing to further digitization and the growth of e-commerce in Montenegro,” the NGO announced.
The program was organized with the support of the Innovation Fund and in collaboration with the Faculty of Economics at the University of Montenegro.
The goal was to provide entrepreneurs and aspiring entrepreneurs with practical tools and technical knowledge to improve their online business operations.
The training covered fundamental aspects of e-commerce, digital marketing, website optimization, and topics crucial for digitalization and competitiveness in the global market.
